Consumer and Leisure

In recent years, fueled by both economic needs and cultural trends, China's consumer and leisure industry has emerged as a key driver and focal point for the country's economic growth. It plays a pivotal role in promoting and upgrading the transformation of national economy, improving its quality and meeting the diverse cultural needs of the people. The Consumer and Leisure Sector Group of Dacheng has years of professional legal service experience in related fields and is committed to providing comprehensive and valuable legal services to clients in the sector. Through years of efforts, the Group has established its own influence and gained unanimous recognition from clients.


The consumer and leisure sector is interconnected with six major industry groups: entertainment, tourism, culture and sports, catering services, traditional type of consumption, and digital consumer and leisure. As a law firm enjoying a global network, Dacheng owns legal teams with professionals who graduated from renowned universities at home and abroad and are well-versed in regulations and policies, rules of the sector, and international and domestic practices. With the understanding of sector trends and international perspective, the Group is familiar with the needs and preferences of clients. The legal teams have been providing multi-level legal support and optimal business-oriented solutions tailored to the needs of clients.


Practice Areas and Services

1. Entertainment

  • Print media, television media and advertising etc.

  • Franchise rights and trade secret protection

  • Investment, M&A and financing of entertainment and media companies

  • Intellectual property dispute resolution

  • Perennial and comprehensive legal services for the entertainment sector


2. Tourism

  • Specialized legal services in supporting supply chain

  • Brand management, derivative product development etc.

  • General commercial legal advisory services

  • Consumer protection and dispute resolution

  • Perennial and comprehensive legal services for the tourism sector


3. Culture and Sports

  • Brand strategy, marketing strategy, and legal protection for cultural products such as film and television dramas, art, theme parks, etc.

  • Organization, introduction, licensing and derivative product development of sports events

  • General commercial legal advisory services

  • Intellectual property protection and dispute resolution

  • Perennial and comprehensive legal services for the culture and sports sector


4. Catering

  • Global hotel project investment, equity and asset transactions

  • Hotel brand consulting and essential legal services

  • Dispute resolution for hotel management projects

  • Perennial and comprehensive legal services for the catering sector


5. Traditional Type of Consumption

  • Internal control and supervision in the jewelry, accessories, and luxury goods sectors

  • Compliance services for enterprises in the jewelry, accessories, and luxury goods sectors

  • Patent protection and intellectual property dispute resolution for the cosmetics sector

  • Perennial and comprehensive legal services for the traditional type of consumption sector


6. Digital Consumer and Leisure

  • Supporting early-stage development of start-up technology companies such as Web3 and Metaverse

  • Compliance services for online gaming and digital collectible platforms

  • Specialized legal services such as compliance services in fields of artificial intelligence and digital human

  • Specialized legal services such as data security and privacy computing etc.

  • Criminal defense for frequently occurring crimes in the computer and digital consumption sector


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