Dacheng Advises Client on Acquisition of www.ijie.com

A Dacheng team composed of Beijing-based senior partner Song Yunfeng, counsel Gu Wen, associate Wang Xiangnan, Shanghai-based associate Deng Wei, intern attorneys Liang Huijuan and Zhang Siqi advised client on the acquisition of www.ijie.com. 

The team were responsible for conducting due diligence, structuring the deal, negotiating in Chinese and English languages, drafting and reviewing equity transfer agreements in Chinese and English, executing equity and assets transfer. Counsel Gu Wen, qualified in New York State to practice law, was praised by the client for her expertise, diligence and sense of responsibility. 

ijie.com, launched in January 2010, is the Chinese version of www.theknot.com, a world-leading wedding fashion brand. www.ijie.com owns multiple medium platforms, including website, magazine, APP, videos, books and film and television. It is currently the most professional wedding fashion media in China with the largest user coverage and page view traffic.

XO Group, the related party of www.ijie.com, is a NYSE-listed company with headquarters at Wall Street, New York. XO Group is a global media platform with a focus on weddings, home furnishings, and child rearing. 80% brides in America resort to The Knot for wedding planning and ideas. Founded in 1996, XO Group owns a number of wedding brands, including The Knot, weddingChannel.com, TheNest, TheBump, TheBlush.com and ijie.com. 

On January 1, 2015, ijie.com signed a trademark use authorization contract with BQ, one of the most influential fashion media brands in China.