Consumer and Leisure

China's consumer and leisure sector has rapidly developed into a new driving force and focal point for national economic growth, fueled by both economic and cultural demand in recent years. It plays a pivotal role in the transformation, upgrading, and quality enhancement of the national economy while also meeting the diverse cultural needs of the people. We have years of professional legal service experience in the consumer and leisure sector and are committed to providing comprehensive and all-around legal services to clients in the sector. Through years of efforts, we have established significant industry influence and gained unanimous recognition from our clients.

 

The consumer and leisure sector encompasses 6 interconnected segments: entertainment, tourism, culture and sports, food and beverages, traditional consumption, and digital consumption. In our global network, we have lawyers educated at renowned universities at home and abroad, who are well-versed in laws, regulations, policies, rules, and international and domestic practices in the consumer and leisure sector. With a deep understanding of sector development trends and a broad international perspective, we are attuned to the needs and habits of clients in this sector. Leveraging our exceptional expertise, we provide multi-level legal support and optimal solutions tailored to the commercial needs of our clients.

 

Practice Areas and Services

Entertainment

  • Entertainment legal services related to print media, television media, and advertising
  • Entertainment legal services concerning franchise rights and the protection of trade secrets
  • Special legal services for the investment, M&A, and financing of entertainment and media companies
  • Entertainment legal services for IP dispute resolution
  • Perennial and comprehensive entertainment legal services

 

Food and Beverages

  • Global hotel project investment and equity and asset transactions
  • Hotel brand consulting and comparative legal services
  • Dispute resolution for hotel management projects
  • Perennial and comprehensive food and beverage legal services

 

Tourism

  • Special legal support for the tourism supply chain
  • Tourism legal services related to brand management and the development of derivative products
  • General commercial legal advisory services for tourism
  • Tourism legal services for consumer protection and dispute resolution
  • Perennial and comprehensive tourism legal services

 

Digital Consumption

  • Assistance for technology start-ups in areas such as Web3 and the metaverse
  • Legal compliance services for companies operating online games and digital collectible platforms
  • Special legal compliance services concerning AI and digital humans
  • Special legal services concerning data security and privacy computing
  • Criminal defense services for common crimes in the computer and digital consumption industries

 

Traditional Consumption

  • Legal support for the internal control and supervision of jewelry, accessories, and luxury goods companies
  • Legal compliance services for jewelry, accessories, and luxury goods companies
  • Legal support for cosmetics companies in patent protection and IP dispute resolution
  • Perennial and comprehensive traditional consumption legal services

 

Culture and Sports

  • Legal support related to brand and marketing strategies and legal protection for cultural products such as film and television productions, artworks, and theme parks
  • Legal services related to the organization, introduction, licensing, and derivative product development of sports events
  • General commercial legal advisory services for culture and sports
  • IP protection and dispute resolution in the culture and sports segment
  • Perennial and comprehensive culture and sports legal services

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